Google states that the same foundational SEO best practices apply to its AI features. That means useful, crawlable, indexable content and a strong page experience remain the priority.
Do the normal SEO work first
Google’s official guidance for generative AI features points website owners back to established Search fundamentals. Important pages should be crawlable, internally linked, useful and technically sound.
Answer the query directly
A clear answer near the relevant heading helps users and makes the page easier to understand. Follow the concise answer with supporting detail, examples and caveats so the page is not shallow.
Use evidence and first-hand value
Original examples, screenshots, data, processes, expert review and clear sourcing can make a page more useful than a generic summary. The goal is to be a strong source, not to repeat what every competitor already says.
Improve page experience
Fast loading, stable layouts and responsive interaction improve user experience. Google recommends good Core Web Vitals as part of overall Search success.
Avoid scaled AI filler
Using automation to produce large volumes of pages without added value can fall under scaled content abuse. Human review, accuracy and distinct usefulness should be built into the publishing workflow.
